The Challenge.
For Party Favor’s RESET project, we needed to create a cohesive visual identity that could unify his creative expressions—music, art, film, and fashion—while capturing the raw energy of his sound. RESET marked a bold evolution for the artist, and the identity had to reflect this shift authentically.
The Outcome.
We developed a minimalist yet powerful visual system, including a custom logo, bold typeface, and flexible color palette. This identity became the foundation for music videos, album art, tour visuals, merchandise, and the album release party, allowing Party Favor to explore complex creative expressions without being confined by rigid branding.
Services Rendered:
Logo Design / Brand Visuals
Music Video Ideation / Styling
Album Cover Concepts / Styling
Merch Design / Campaign
PARTY FAVOR 2022
01 _ THE BTS
PARTY FAVOR 2022
02 _ THE LOGO
03 _ THE ALBUM COVER
PARTY FAVOR 2022
COVER ART BY GREG RAGLAND
PARTY FAVOR 2022
04 _ THE SINGLE COVERS
PARTY FAVOR 2022
05 _ THE MUSIC VIDEOS
SAVE ME
ANXIOUS
LOOSING MY MIND
SUPERHUMAN
BY PARTY FAVOR
SAVE ME
BY PARTY FAVOR
BY PARTY FAVOR
BY PARTY FAVOR
BY PARTY FAVOR
PARTY FAVOR 2022
SAVE ME SPEAKER TEST
BEYOND WONDERLAND
SUPERHUMAN BTS
COACHELLA BILLBOARD
LOOSING MY MIND COVER SHOOT
PARTY FAVOR AT EXCHANGE
DRONE TESTING FOR ANXIOUS
HAND PAINTED VEST FOR ANXIOUS VIDEO
ART INSTILLATIONS
LOGO ANIMATION
06 _ THE BTS
PARTY FAVOR 2022
Too Busy Dreaming.
For the RESET project, we reimagined its visual language in an unexpected way—through the medium of fashion. Collaborating closely with the artist, we created a limited-edition apparel collection under the name Too Busy Dreaming.
