The Challenge.
Our challenge was to create a brand identity for the Rolon Group that could stand independently while aligning with Compass’s broader guidelines. Drawing inspiration from founder Federico Rolon’s heritage, values, and experiences, we set out to craft an identity that reflected the boldness and ambition of this high-achieving team.
The Outcome.
The resulting brand embodies class, tenacity, and a drive for results. From a pair of elegant logos inspired by luxury branding to a color palette paying homage to Federico’s competitive spirit on the tennis courts, every detail tells the story of a self-made man and the legacy he’s building.
Services Rendered:
Logo Design
Brand Identity
Merch Design
ROLON 2024
01 _ THE LOGOS
ROLON 2024
02 _ THE LOGOS
Our icon design draws inspiration from the noble crests of heraldic times—symbols of legacy and prestige that once adorned the gates of grand estates and exclusive private clubs. This timeless motif perfectly embodies the sophistication and exclusivity of our luxury real estate client, serving as a modern emblem of distinction and heritage.
Our lettering logo was crafted to evoke the elegance of a signature—a timeless symbol of ownership, authenticity, and personal identity. This bespoke design captures the individuality and sophistication that defines our luxury real estate client.
ROLON 2024
03 _ THE IDENTITY
ROLON 2024
04 _ THE IDENTITY
ROLON 2024
05 _ THE IDENTITY
ROLON 2024
06 _ THE IDENTITY
Our custom green Pantone color is a reflection of the years of competitive tennis that was Federico's passion prior to finding his home in the real estate market.
Color Inspiration.
ROLON 2024
07 _ THE IDENTITY
ROLON 2024
08 _ THE IDENTITY
ROLON 2024
09 _ THE PRODUCT
ROLON 2024